To celebrate the opening of their new roastery and give loyal customers a glimpse into the fascinating process by which coffee is transformed from green beans to aromatic brew, Peet's commissioned Elephant to design a virtual tour of the new roastery.

To celebrate the opening of their new roastery and give loyal customers a glimpse into the fascinating process by which coffee is transformed from green beans to aromatic brew, Peet's commissioned Elephant to design a virtual tour of the new roastery.

To celebrate the opening of their new roastery and give loyal customers a glimpse into the fascinating process by which coffee is transformed from green beans to aromatic brew, Peet's commissioned Elephant to design a virtual tour of the new roastery.

To celebrate the opening of their new roastery and give loyal customers a glimpse into the fascinating process by which coffee is transformed from green beans to aromatic brew, Peet's commissioned Elephant to design a virtual tour of the new roastery.