THE SAK was founded in 1989, with a singular handbag, created from a unique fabrication. Building upon their success of this new fabrication, THE SAK has continued to develop innovative modern textiles, creating a synergy between THE SAK brand and surface interest. As the company grew from its humble beginnings into a lifestyle brand, it needed to revitalize its brand image. The new design system needed to be applied across different platforms from wholesale, retail to online branding. We focused on the company's capabilities for creating innovative textures and displayed that forte across its branding programs.